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Dakar - Ponty, SN

Function:  Sales & Marketing
Job Category:  Sales & Marketing

General Manager, Sales

Wärtsilä is leading the transition towards a 100% renewable energy future. We Wärtsilians help our customers unlock the value of energy transition by optimizing their energy systems and future-proofing their assets. Did you know Wärtsilä has delivered 73 GW of power plant capacity in 180 countries around the world, including 80 energy storage systems?

In this era of innovation and fast changing world of energy, we are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies with smart technology - together. Want to join the ride?


General Manager, Sales

We are looking for a passionate and adaptable General Manager, Sales to develop and lead the Sales in West & North Africa region.

Targeted person should justify strong ambition to contribute to taking our business in Africa to a new level, a drive for performance and show excellence in building and maintaining excellent stakeholder relationships.

The General Manager, Sales leads a sales team and significant major projects throughout the region. In this position you will be based in Dakar – Senegal and reporting to General Manager, Regional Operations.


What will you be doing?

  • Lead and manage sales teams in the region
  • Manage customer segment in the defined responsibility area to meet strategic goals.
  • Manage, monitor, and develop the sales projects in own
  • Responsibility area and report the progress to relevant stakeholders.
  • Define action plans for assigned sales team according to Sales business strategy.
  • Review performance of own sales team.
  • Maintain and further develop present assigned customer relationships.
  • Identify and develop relationships with potential customers.
  • Organise and participate in relevant sales meetings with customers.
  • Identify, report, and manage potential risks detected in the assigned projects.
  • Ensure corrective actions are taken on CEM feedbacks and NPS results,
  • Coach team to identify and focus on sales opportunities,
  • Ensure top customers' sales account plans are followed,
  • Ensure that sales team is getting to know the customers well and is well-informed of the market developments,
  • Demonstrate commitment to QHS, Environmental; Quality Systems and actively participate in Wartsila initiatives.
  • Ensure customer specific sales action and capture plans and follow within the region


You will shine in this role when you have,

  • BSc or master’s degree in engineering or Business Administration
  • 5-10 years minimum relevant sales experience in Energy industry.
  • Fluent in English and French.
  • Ability and willingness to travel frequently.
  • Experience in a Customer Relationship Management environment.
  • Understanding customers and their business.
  • Value based & persuasive selling
  • Wärtsilä solution knowledge.
  • Understanding of the after sales business and working experience, preferably in sales
    Management Qualifications
  • Contractual and legal skills and knowledge of sales processes & tools
  • Team leadership skills, e.g., Alignment, Collaborative action, and Trust building
  • Lead and manage including optimal resourcing and performance management of own team 


Why you and us

We at Wärtsilä believe in empowerment, ownership and taking responsibility of our work. We support each other’s growth and co-creation is the true basis of our innovation. We have courage to see opportunities and take initiative.

We are authentic and honest, and we strongly believe in a diverse and inclusive work community where everyone can be their true self. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you, and where you can feel safe and cared for. Are you eager to be part of this ambition?


How to apply

If you feel excited by being a part of this working environment and think your personal skills and qualities match the job requirements, we look forward to receiving your job application through our career’s portal. Our recruiting tool recognizes the time zone where the job ad has been published and closes the application period according to same time zone.



Are you still wondering if you should apply and would like to get something clarified? Any questions related to this position. Please reach out to our Regional Talent Acquisition Specialists - MESAA via email


Last application date: 18/08/2022

At Wärtsilä we value, respect, and embrace all our differences, and are committed to diversity, inclusion, and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.


This is Wärtsilä

Wärtsilä Energy leads the transition towards a 100% renewable energy future. We help our customers unlock the value of the energy transition by optimising their energy systems and future-proofing their assets. Our offering comprises flexible power plants, energy management systems, and storage, as well as lifecycle services that ensure increased efficiency and guaranteed performance. Wärtsilä has delivered 73 GW of power plant capacity in 180 countries around the world.


Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. By emphasising sustainable innovation, total efficiency, and data analytics, Wärtsilä maximises the environmental and economic performance of the vessels and power plants of its customers. In 2020, Wärtsilä’s net sales totalled EUR 4.6 billion with approximately 18,000 employees. The company has operations in over 200 locations in more than 70 countries around the world. Wärtsilä is listed on Nasdaq Helsinki. Find out more at