Location(s): 

Emeryville, CA, US

Function:  Sales & Marketing
Job Category:  Sales & Marketing

AMER Marketing Manager, ES&O

 

As a leader in digital energy storage integration and services, Wärtsilä Energy Storage and Optimization’s (ES&O) mission is to make energy storage a fundamental part of a cleaner, more intelligent, and distributed energy infrastructure. We are a passionate team tackling exciting challenges in the energy technology industry, supporting utilities, renewable developers, independent power producers, and many more asset owners in their decarbonization journeys. Our Digital Energy Platform optimizes the performance of energy storage by lowering costs and maximizing system return on investment. Wärtsilä has delivered over 3.5GW of energy storage, powering over 110 sites globally. The ES&O business unit is a part of Wärtsilä Energy, a leading global system integrator offering a broad range of environmentally sound solutions. Find out more at https://storage.wartsila.com/.

 

As ES&O continues to grow, we are always on the lookout for future-oriented talent—want to join us as we scale-up?

 

As a leader in digital energy storage integration and services, Wärtsilä Energy Storage and Optimization’s (ES&O) mission is to make energy storage a fundamental part of a cleaner, more intelligent, and distributed energy infrastructure. We are a passionate team tackling exciting challenges in the energy technology industry, supporting utilities, renewable developers, independent power producers, and many more asset owners in their decarbonization journeys. Our Digital Energy Platform optimizes the performance of energy storage by lowering costs and maximizing system return on investment. Wärtsilä has delivered over 3.5GW of energy storage, powering over 110 sites globally. The ES&O business unit is a part of Wärtsilä Energy, a leading global system integrator offering a broad range of environmentally sound solutions. Find out more at https://storage.wartsila.com/.

 

As ES&O continues to grow, we are always on the lookout for future-oriented talent—want to join us as we scale-up?

 

 Why this position is for you

 Are you an experienced energy marketing professional ready to join a dynamic + growing team? Join Wärtsilä ES&O for a differentiating opportunity to help drive strategy and growth for our global energy storage business! We are seeking a talented energy marketing professional for the Americas Marketing Manager role to partner in the development and implementation of regional marketing initiatives across project and customer lifecycle. Working within our ES&O team, we are looking for a leader who can guide, mentor, and support our continually growing localized marketing efforts in the Americas, with a timely and successful execution of strategies. You will work closely with stakeholders across the organization to drive seamless functional marketing strategy, from regional leaders to engineers and the brand marketing team. We are looking for a creative and energetic change-maker comfortable providing hands-on management of projects as a key contributor to major initiatives. Attention to detail and a highly organized personality, along with the ability to grasp and translate technical concepts, is crucial.

 

Scope of Work

• Works with regional marketing leadership, Sales, Business Development and communication professionals to develop and execute visibility plans and tactics for the ES&O business unit, applying your understanding of the American energy markets to support regional business strategy and teams.

 • Guides teams—both technical and marketing personnel—in formulating key messages, including value proposition, differentiators, and themes. Ensures incorporation of differentiating content to external and internal assets.

 • Works effectively and independently in high-pressure team environment to manage multiple tasks in parallel. Ability to quickly adapt to and communicate changes in program schedules and priorities.

 • Coordination with internal/external support resources, including designers, writers, and other agency personnel.

 • Consistent alignment with ES&O Sales/Marketing, plus Energy Business communication teams, on content and programs, plus product launches, to ensure integration with campaigns to drive brand visibility.

• Utilizes marketing and sales metrics to help promote strategic decision-making on marketing and business development efforts.

 

 We’re looking for

• BA/BS or international equivalent, MA/MS/MBA a plus.

• Minimum 4-6+ years’ experience in integrated marketing, partnership marketing and/or branding for B2B marketing campaigns, with renewables marketing experience required.

• Demonstrated Americas energy market and power systems experience.

• Ability to develop and drive strategy grounded in data that can create meaningful and actionable insights.

• GTM development and market-entry strategy experience preferred, particularly in developing markets such as South America.

• You are an evolving communications specialist—deeply collaborative, strategic, and creative in mindset, have proven experience in communications strategy development, and have excellent written and verbal communications skills in a variety of contexts.

• Project management skills and understanding how to manage the priorities of multiple stakeholders in a highly dynamic, complex environment. Flexibility to work across global time zones and teams.

• Demonstrated experience building relationships with and influencing internal and external stakeholders.

• Understanding of event marketing best practices and trends.

• Experience in measuring impact of digital campaigns and marketing activity.

• Experience managing a team of vendors.

• You bring an entrepreneurial spirit with a desire for learning. You thrive in a fast-paced environment and are ready to be hands on and decisive.

 

BONUS POINTS

• Bilingual, trilingual, or more!

• Experience with Salesforce, HubSpot, Pardot, additional automation tools a plus.

• Prior digital marketing experience, especially SEO, web maintenance/development, highly desirable.

• Experience with Adobe product suite.

• Prior start-up experience.

 

Successful applicant must be authorized to work in the USA without sponsorship.

 

For applicants that reside in CA/CO/WA, the salary range/hourly wage range is $83,006-154,154

 

For applicants that reside in NY, the salary range/hourly wage range is $81,634 - $151,606.

 

The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.  Eligibility to participate in: the discretionary incentive plan assigned to the level of position upon offer of employment; medical, dental and vision coverage, 401(k) plan and flexible spending accounts, subject to plan terms; Company-paid benefits such as life insurance, short- and long-term disability, subject to applicable waiting periods.  Paid time off (PTO) is accrued on a per-pay period basis in accordance with tenure in the Company; a new hire can expect 17 days per year. Twelve (12) Company-paid holidays.

 

We look forward to hearing from you. Qualified candidates must apply online: https://www.wartsila.com/careers

 

Individuals hired for positions that require on-site customer interactions and/or in-person travel may be required to be fully vaccinated against COVID-19 or other country-specific vaccinations, unless otherwise prohibited by law. Wärtsilä North America values our employees. We offer a competitive salary and comprehensive benefits package. Wärtsilä North America is an EOE/AA employer. 

 

Last application date: 11/12/2023 

 

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities. 

 

This is Wärtsilä 

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 17,000 professionals, in more than 240 locations in 79 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com
 

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