Digital Content Creator

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians - put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game-changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and more sustainable future that we can all be proud of. 

We want to transition the world towards a decarbonised and sustainable future. By pushing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future-oriented talent – want to join the ride?

We are seeking a strong 

Digital Content Creator 

to join the Positioning and Communications team and to be part of our innovative Marine Marketing department. The position is permanent and the prefered location is Fareham, UK.

What you will be doing

You will be responsible for the creation and distribution of content across our digital channels. This is a new full-time role with the opportunity to have immediate impact with opportunity to further develop in the field of communications. You will be accountable for Marine’s storytelling content across digital channels (specifically: creative content creation for thought leadership, social media and multi-media like videos).

As Digital Content Creator, your work will focus on these responsibilities: 

• Digital Content Strategy: Responsible for innovative and groundbreaking digital content that utilizes AI-driven tools and technologies to enhance and streamline our online marketing efforts 
• Channel Strategy: Develop and execute a social media strategy that delivers on our business needs and objectives – advise on the best platforms and content strategy for each
• Content Creation and Delivery: Conceptualize, develop and execute creative campaigns that drive brand awareness, engagement, and conversions. Create engaging and compelling content for LinkedIn, X, YouTube and other channels – leverage and repurpose long form and video content across all channels
• Community Management: Foster and engage with our online community by responding to comments, messages, and inquiries with support from our thought leaders, subject matter experts and wider marketing team. Act as a community manager for select thought leaders, as needed
• Continuous Improvement: Monitor performance and provide regular reporting while providing insights and recommendations for optimization based on trends, emerging technology or industry best practices

Additional responsibilities:

• Work cross-functionally with global marketing and communications team who manage the corporate and other business line social media channels
• Department administrator rights for the brand management tool, Hootsuite, Canva, owned digital accounts
• Advise, update and maintain the Marketing SharePoint site
• Copywriting and copy editing, as needed
• Shared team responsibility for a broad range of duties related to communications and media relations to support the Positioning and Communications team

To be successful in this role we expect you to have:

• Excellent English language skills, strong copywriting and copy-editing skills; communications experience a plus.
• 5-8 years experience with B2B social media marketing or digital content development
• Ability to understand the historical, current and future trends in the digital content and social media space
• Pulse on AI in digital content creation and social media channels - and how to apply it to make data-driven decisions and enhance productivity, creativity and engagement
• Direct experience using social media management tools (Hootsuite) and strong social listening skills
• Avid user of digital media creation and editing tools (Canva and Adobe Creative Cloud or equivalent)

In addition, as an ideal candidate you are:

• Extremely passionate about creativity with a mastery of the major social media platforms and community management tools
• Proficient with video and photo editing tools for various digital media formats
• Experienced with both organic and paid social media 
• Excited to live & breathe Wärtsilä’s Purpose and values – our Wärtsilä Way
• A team player and understand the value of collaboration and the benefits it brings
• Ambitious and looking forward taking ownership of this opportunity 

Why you and us? 

We at Wärtsilä believe in empowerment, ownership and taking responsibility of our work. We support each other’s growth and co-creation is the true basis of our innovation. We have courage to see opportunities and take initiative. 

We are authentic and honest, and we strongly believe in that by being your own true self you can accomplish so much more. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you, and where you can feel safe and cared for. Are you eager to be part of this ambition? 

We have an amazing team and we are excited about our work and the impact it has on building sustainable societies. We are looking to find a colleague with this shared passion for smart technologies and a sustainable future. 

Contact & next steps  

We hope to hear from you soon, by submitting your application through our careers portal. We aim to keep you updated on the process throughout.  

For further questions please reach out to Jess Baxter, Talent Acquisition Partner, through email jess.baxter@wartsila.com with any questions related to this position (NO AGENCIES - Only for questions from direct job applicants, applications through email will not be recorded or responded to).  

Welcome to join us in shaping the decarbonisation of marine and energy! 

Last application date: 04/10/2024 

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities. 

This is Wärtsilä 

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 17,800 professionals, in more than 280 locations in 79 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.