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Helsinki, FI Bermeo, ES Drunen, NL Surgères, FR Vaasa, FI Frauenfeld, CH Fareham, GB

Function:  Sales & Marketing
Job Category:  Sales & Marketing

General Manager, Marketing Communications

Wärtsilä is leading the maritime industry’s transformation towards a decarbonised and sustainable future. We at Wärtsilä Marine Power are proud to offer our customers the world’s widest network of maritime expertise and the full portfolio from engines to lifecycle solutions. 


We want to change the course towards an interconnected and cleaner maritime future and are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies with smart technology - together. 
The GM Marketing Communications will join and lead our passionate and forward-thinking Marketing Communications team and you will be a part of our innovative Marine Power marketing team.
You will help us to attract, engage and delight our audience by driving our story-telling both in its emotionally engaging content as well as in its delivery; in order to position our business and brand as the go-to subject matter expert of choice, and thought leader on all aspects of decarbonisation.


The preferred locations for the position are in western Europe although other locations will be considered for the right candidate. 

Are you ready to jump onboard?



What will you be doing?


As our ideal candidate, you will be a natural leader with strong media connections and a positive reputation in this field. You will be able to demonstrate an excellent command of the English language, inspiring story-telling abilities, and the willingness / experience / knowhow to coach others around them.


We hope that you will be a digitally minded, inbound marketer, who will create inspiring marketing concepts and communication plans spanning across our online and offline channels. You understand the digital landscape, translate ideas from initial concept to inspiring and highly engaging messaging, leveraging the latest trending topics, discussions and technologies. You have a successful track record of building creative communication and will apply this experience in order to help us cut through clutter, own mind-share, grow share of voice and earn media attention and respect.

As a GM Marketing Communications your work will focus on:
•    Hands-on team leader and coach for the Mktg comms team
•    Develop and oversee an integrated Mktg comms strategy for our entire portfolio of products and solutions 
•    Manage Mktg comms plans, themes, campaigns & promotions, team process & budget
•    Manage external agencies & media relations
•    Develop, create, and deploy themes, key messages, and impressive, emotionally engaging storytelling and content for each business and every touchpoint, to help us own mindshare, and keep us top of mind
•    Lead our thought leadership initiative from a messaging & communications point of view
•    Report on the impact of Mktg comms / campaigns and deliver actionable insights to the rest of the team
•    Work closely other critical functions and groups to develop & deploy messaging / content for both market shaping and demand generation campaigns
•    Support and work closely with the rest of the marketing & sales organisation within Marine Power


Your success will be measured by four key indicators:
•    Earned media
•    Share of voice
•    Marketing qualifies leads
•    Subscriber database & follower growth


The below will enable you to shine in this role:
•    Extensive experience in Marketing Communications
•    BA/BSc in Marketing Communications, Advertising, Journalism, Creative Writing or related degree, or equivalent combination of education experience
•    Experience in crafting targeted content and messages that drive engagement, and generate measurable results
•    Proven ability to plan and manage budgets
•    Proficiency in measuring and reporting on the progress of initiatives against goals at every digital and/or physical touchpoint
•    Strategic thinker - someone who can bring our strategy to life in Marketing Communications
•    Used to managing hard deadlines with a proven ability to handle pressure and stress effectively
•    Customer-oriented approach with aptitude
•    Confident, driven, inspiring and dynamic - you will be an effective communicator and leader who is not afraid to be bold, take calculated risks and be an enabler of change and innovation
•    Collaborative team leader with a high degree of initiative, drive, accountability, judgment, innovation, creativity and flexibility
•    Successful experience working with cross-functional teams and multiple departments
•    Appreciation of cultural differences, working across a Global market


In addition, as an ideal candidate you:
•    Live & breathe Wärtsilä’s Purpose & values
•    Understand the value of collaboration and benefits it brings
•    Have high integrity, listen with good intention, appreciate feedback and support people to grow
•    Create clarity on direction and inspire people to take action towards the future goals
•    Enjoy creating clear business value with a goal-oriented mind-set
•    Drive results with excellent planning and remove obstacles for success of our employees
•    Feel accountable for business impact and act to adjust when performance is not as expected


Why you and us?


We at Wärtsilä believe in empowerment, ownership and taking responsibility of our work. We support each other’s growth and co-creation is the true basis of our innovation. We have courage to see opportunities and take initiative. 


We are authentic and honest, and we strongly believe in a diverse and inclusive work community where everyone can be their true self. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you, and where you can feel safe and cared for. 


Are you eager to be part of this ambition? 


Contact & next steps


Does this sound like the job for you? 
If yes, we hope to hear from you before the application deadline 15 December 2021, through submitting your application through our career’s portal. We aim to keep you updated on the process all the way. 


Are you still wondering if you should apply and would like to get something clarified? 
Please reach out to:

Marit Karstensen

(only for questions from direct job applicants, applications through email will not be recorded or responded to). 


Last application date: 15/12/2021

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

This is Wärtsilä

Wärtsilä Marine Power leads the industry in its journey towards a decarbonised and sustainable future. Our portfolio of engines, propulsion systems, hybrid technology, and integrated powertrain systems deliver the reliability, safety, and environmental performance that Wärtsilä’s Smart Marine vision encompasses. We offer our customers performance-based agreements, lifecycle solutions, and an unrivalled global network of maritime expertise. www.wartsila.com/marine

Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. By emphasising sustainable innovation, total efficiency and data analytics, Wärtsilä maximises the environmental and economic performance of the vessels and power plants of its customers. In 2020, Wärtsilä’s net sales totalled EUR 4.6 billion with approximately 18,000 employees. The company has operations in over 200 locations in more than 70 countries around the world. Wärtsilä is listed on Nasdaq Helsinki. Find out more at www.wartsila.com.