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Primary Location: 

Singapore, SG

Function:  Sales & Marketing
Job Category:  Sales & Marketing

Digital Marketing Specialist



Wärtsilä Energy is leading the transition towards a 100% renewable energy future. Marketing & Communications plays a key role in creating awareness for Wärtsilä, building preference for its flexible power solutions & lifecycle services and increasing stakeholder engagement in key focus countries. 


We are now looking for a  

Digital Marketing Specialist, Middle East and Asia (MEA) to strengthen the team.


The preferred locations are Singapore, Dubai (United Arab Emirates), Shanghai (China), Helsinki, Turku, Vaasa (Finland).




• Accountable for planning and executing digital marketing activities with the goal of supporting the Area’s market development and sales targets.
• Building, publishing and maintaining local websites and campaign landing pages using Wärtsilä’s website tool Sitefinity.
• Setting up email marketing campaigns, including copywriting, and producing email invitations using Wärtsilä’s marketing automation tool Pardot.
• Creating copy and visuals for local and global social media posts. Following up engagement with these posts and facilitating dialogue, together with Energy experts.
• Organising webinars and supporting MEA Energy experts with their presence at 3rd party webinars, online conferences and other virtual events.
• Planning paid search and account-based marketing campaigns for the Area with execution support from the global digital marketing team.
• Tracking results, optimising actions along the way based on data and striving for maximum return on marketing investment.  
• You work closely with the Area Marketing team, Area Growth & Development, Area Sales and the digital marketing community within Wärtsilä.


An ideal candidate 


• Has minimum 3 years working experience in marketing, communications or related work, preferably in an international environment 
• Is skilled in key digital marketing processes such as website (including search engine optimisation and paid search), social media copywriting and community management, paid social, marketing automation and email engagement programs, organising webinars and other digital events.
• Has excellent planning and project management combined with analytical and creative mindset
• Has understanding of energy markets and power generation
• Is familiar with digital marketing tools and platforms such as Salesforce, Pardot, Sitefinity, Social Studio, Google Analytics and SEO tools like Brightedge.
• Has insights and interest in the energy transition in Middle East and Asia. Understands the digital marketing landscape in China; is able to use social platforms such as WeChat and Baidu and produce content in Chinese.


In addition, an ideal candidate:
• Drives Wärtsilä purpose and demonstrates Wärtsilä values
• Has a business and goal-oriented mindset
• Drives results with excellent planning and execution skills
• Is curious to learn and eager to share his / her expertise 


We offer a front-row view of the global energy transition and a chance to work with versatile countries and markets in different phases of the energy transition in the Middle East and Asia. You will work in a dynamic, international team with a hands-on approach and a can-do attitude, in close cooperation with the MEA Marketing, Growth & Development, and Sales teams and the digital marketing community within Wärtsilä. You will have a chance to take our digital marketing activities to the next level by further developing our digital activities and utilising various tools and platforms. The diversity of tasks and projects offer you a possibility to challenge and develop yourself, with the support of great colleagues. We take pride in supporting our business to reach their goals, and have a good fun along the way!

Contact person to give more information: 
Johanna Juuti, General Manager, Marketing & Communications, MEA johanna.juuti@wartsila.com, +358 50 339 0852.


Please apply and leave your CV and motivational letter by 24th January, 2021. We will begin the interview process already during the application period as candidates apply for the position.

This is Wärtsilä

Wärtsilä Energy leads the transition towards a 100% renewable energy future. We help our customers unlock the value of the energy transition by optimising their energy systems and future-proofing their assets. Our offering comprises flexible power plants, energy management systems, and storage, as well as lifecycle services that ensure increased efficiency and guaranteed performance. Wärtsilä has delivered 73 GW of power plant capacity in 180 countries around the world.