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Helsinki, FI Turku, FI Vaasa, FI

Function:  Communications & Branding
Job Category:  Sales & Marketing

Marketing & Communications Manager, Europe

Wärtsilä is leading the transition towards a 100% renewable energy future. We Wärtsilians help our customers unlock the value of energy transition by optimizing their energy systems and future-proofing their assets. Did you know Wärtsilä has delivered 76 GW of power plant capacity and more than110 energy storage systems in 180 countries around the world?

In this fast changing world of energy, we are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies through innovation in technology and services - together. Want to join the ride?


Wärtsilä Energy is leading the transition towards a 100% renewable energy future. Marketing & Communications plays a key role in creating awareness for Wärtsilä, building preference for its flexible power solutions & lifecycle services and increasing stakeholder engagement in key focus countries.


We are now looking for a Marketing & Communications Manager, Europe to strengthen the team.


The preferred location for this position is in Finland (Helsinki, Vaasa, Turku) with hybrid remote work possibilities, but other European locations can also be considered.


Main responsibilities:


  • Responsible for planning and executing marketing and communications activities in Europe, with the goal of supporting Africa & Europe (AFEU) Area’s market development and sales targets.
  • Contribute to defining the marketing & communications strategy, including objectives, target groups, key messages, marcom activities, timeline and forecast, covering full scope of Wärtsilä Energy’s offering.
  • Based on the overall Energy Marketing & Communications goals and the AFEU marketing strategy, set measurable performance indicators for the planned marcom activities, and regularly follow-up on progress, adjusting your actions as relevant.
  • Identify and prioritise target groups in focus markets, and build customised messaging. Target groups typically include both customers (utilities, Independent Power Producers, industrial companies) as well as policy makers and regulators.
  • Create high quality targeted content which clearly communicates the value Wärtsilä brings to the target group. Localise global materials to fit the focus markets’ context.
  • Plan and execute integrated marketing and communications campaigns leveraging tactics like digital marketing, media relations, events and conferences
  • Support AFEU leaders and experts in becoming recognised thought leaders in their area of expertise.
  • Communicate and share success stories and new developments
  • Contribute to global marketing and communications initiatives by providing insights of area and stakeholder needs.
  • Propose forecast for marketing and communications activities and regularly follow up costs.
  • Track results and optimise actions along the way based on data, striving for maximum return on marketing investment.
  • Foster internal relationships to leverage Wärtsilä Energy organisation’s expertise, especially Growth & Development and AFEU Sales.


  • M.Sc. or B.Sc. in Business/Economics/Marketing/Communications
  • Experience in international B2B marketing, communications or related work
  • Interest and knowledge in digital marketing
  • Experience of the energy industry and understanding of Wärtsilä’s energy offering
  • Interest and insights into the energy transition in AFEU
  • Conceptual thinking and creative mindset, storytelling and content creation skills.
  • Shows interest and easily adapts locally relevant marketing tactics, tools and platforms.
  • Skilled in leveraging partner network of creative and PR agencies, striving for high quality and effectiveness.
  • Customer minded, curious, enthusiastic, pragmatic 
  • Excellent communication skills in English, both oral and written (Finnish skills a plus)


In addition, an ideal candidate:


  • Drives Wärtsilä Purpose and demonstrates Wärtsilä values
  • Has a business and goal-oriented mind-set
  • Inspires people to take action towards the future goal
  • Has flexibility and willingness to learn and grow along the business requirements
  • Drives results with excellent planning and execution skills
  • Is curious to learn and eager to share his / her expertise



Why you and us?


We at Wärtsilä believe in empowerment, ownership and taking responsibility of our work. We support each other’s growth and co-creation is the true basis of our innovation. We have courage to see opportunities and take initiative. We are authentic and honest, and we strongly believe in a diverse and inclusive work community where everyone can be their true self. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you, and where you can feel safe and cared for. Are you eager to be part of this ambition?



Contact & next steps:


We hope to hear from you before the application deadline 19th of February 2023, through submitting your application with a CV and motivational letter through our Careers portal. We aim to keep you updated on the process all the way.


If you have any questions regarding the role and the team, please contact:


Fabien Cadaut,

General Manager, Marketing & Communications, Africa & Europe, Wärtsilä Energy

by phone: +358407565959 on Friday 27.1 between 15.30-17.00EET, Monday 30.1. between 14.00-16.00EET or Thursday 2.2. between 14.00-16.00EET.



All new Wärtsilä employees in Finland will attend occupational health check, including the drug test/screening. The legislation of the country followed when person is located outside of Finland.


At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities. 


This is Wärtsilä 

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 17,000 professionals, in more than 200 locations in 68 countries, shape the decarbonisation transformation of our industries across the globe. Read more on