Digital Marketing Manager

Wärtsilä Energy Storage & Optimization (ES&O) is the leading global energy storage optimizer. Our mission is to deliver integrated energy solutions that build a resilient, intelligent, and flexible energy infrastructure - unlocking the way to an optimized renewable future. By integrating renewables, energy management technology, and storage with traditional energy resources, we reinvent clean energy production from the largest and most complex grids to the most remote and essential microgrids. We play a key role in Wärtsilä’s vision towards a 100% renewable energy future through flexibility, reliability, and integration and a more sustainable world for us all.

Are you an experienced digital marketing professional ready to build + lead the digital marketing function for a dynamic and growing global business? Join Wärtsilä Energy Storage & Optimisation (ES&O) for an exciting opportunity to shape our online presence and drive growth for our energy storage business! We are seeking a talented Digital Marketing Manager to spearhead the development and execution of all global digital marketing initiatives. This role will be pivotal in establishing our digital footprint, enhancing brand visibility, and driving customer engagement through all digital channels.

Reporting to the Global Director of Marketing, you be the lead digital specialist on the team, responsible for building and executing the digital marketing strategy from the ground up. You will work closely with stakeholders across the organization - from regional leaders to engineers and the product team - to craft compelling digital narratives, create impactful online content, and develop digital sales enablement tools that drive lead generation and business growth. We are looking for a highly motivated, creative, and results-oriented individual who thrives in a fast-paced environment and is comfortable taking ownership of the digital marketing function. Attention to detail, a highly organized personality, and the ability to grasp and translate technical concepts are crucial. The location for this position will be in Herndon, VA and will be a hybrid role. 

Scope of Work

• Develop and execute a comprehensive digital marketing strategy to drive awareness, adoption, and revenue growth for Wärtsilä ES&O products and services across all verticals.
• Work effectively and independently to manage multiple projects and initiatives in parallel. Ability to quickly adapt to and communicate changes in program schedules and priorities.
• Establish and measure Key Performance Indicators (KPIs) specific to digital channels to assess the effectiveness of marketing programs (e.g., website traffic, conversion rates, lead generation, social media engagement).
• Utilize analytics tools (e.g., Google Analytics, etc.) to monitor and report on the performance of our website and various digital campaigns, providing actionable insights for continuous improvement.
• Plan, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels to maximize ROI.
• Develop and implement effective email marketing sequences to nurture leads and drive conversions.
• Lead social media strategy and content creation + publication, ensuring brand consistency and audience engagement across platforms.
• Manage and optimise the company’s website to ensure an exceptional user experience and drive organic traffic through effective SEO practices.
• Collaborate closely with the rest of the marketing team and external resources (as needed) to execute GTM campaigns and vertical-specific digital campaigns, including web copy, webinars, online presentations, articles, whitepapers, blog posts, social media content, and email sequences.
• Manage and oversee the business unit’s intranet pages and ensure content is up to date.

• Stay up to date with emerging digital marketing trends, tools, and best practices to maintain a competitive edge.

• Develop and maintain a digital marketing budget, ensuring resources are allocated effectively.

We’re looking for

• BA/BS or international equivalent, MA/MS/MBA a plus.
• Minimum 5+ years of experience in digital marketing or a related role, with a proven track record of driving measurable results.
• Demonstrated experience in key digital marketing areas such as email marketing, website development/management, SEO/SEM, content marketing, and social media marketing.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Business Manager, email marketing platforms, and SEO tools like SEMrush or Ahrefs. Familiarity with HTML/CSS and content management systems (e.g., WordPress).

• Experience working with cross-functional teams in matrixed organizations.

• Experience building relationships with and influencing internal and external stakeholders.

• Proven history of creating effective digital marketing programs. Strong analytical skills and experience using data to inform decisions and improve campaign performance.
• Experience with Salesforce, Pardot, Google Analytics, Google Ads, social media advertising platforms, and other automation tools.
• Experience supporting account-based marketing initiatives.
• Ability to adapt and react to rapidly changing conditions and business requirements.
• You are an evolving communications specialist—deeply collaborative, strategic, and creative in mindset, have proven experience in digital communications strategy development, and have excellent written and verbal communications skills in a variety of contexts.
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a highly dynamic, complex environment.
• Flexibility to work across global time zones.

• You bring an entrepreneurial spirit with a desire for learning. You thrive in a fastpaced environment and are ready to be hands-on and decisive.

Bonus Points

• Bilingual, trilingual, or more!
• Experience working in the energy industry highly preferred.
• Experience with Adobe Creative Suite a plus.

Last application date: 21/02/2025 

Why you and us:

You will be a part of a global organization with local presence and work in an exciting and dynamic working environment with highly motivated and skilled co-workers. We offer interesting and challenging work tasks, as well as personal and professional development in a great team. If you feel excited by being a part of this working environment and think your personal skills and qualities match the job requirements, we look forward to receiving your job application. At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

We are not accepting unsolicited submissions from 3rd party recruitment agencies.

Successful applicant must be authorized to work in the USA without sponsorship. We look forward to hearing from you. Qualified candidates must apply online: https://www.wartsila.com/careers

Individuals hired for positions that require on-site customer interactions and/or in-person travel may be required to be fully vaccinated against COVID-19 or other country-specific vaccinations, unless otherwise prohibited by law. Wärtsilä North America values our employees. We offer a competitive salary and comprehensive benefits package. Wärtsilä North America is an EOE/AA employer.

Effective January 2025, Wartsila companies in the USA will implement a new hybrid work model. Most employees who live within 40 miles of an office will work 2 days per week in office. This model will provide our employees the flexibility of working from home, while also providing the benefits of in-person collaboration twice a week. We will be happy to provide more information during your interview process.

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