Senior Product Marketing Manager

Wärtsilä Energy Storage & Optimization (ES&O) is the leading global energy storage optimizer. Our mission is to deliver integrated energy solutions that build a resilient, intelligent, and flexible energy infrastructure - unlocking the way to an optimized renewable future. By integrating renewables, energy management technology, and storage with traditional energy resources, we reinvent clean energy production from the largest and most complex grids to the most remote and essential microgrids. We play a key role in Wärtsilä’s vision towards a 100% renewable energy future through flexibility, reliability, and integration and a more sustainable world for us all.

Are you an experienced marketing professional ready to lead a dynamic + growing team? Join Wärtsilä ES&O for an opportunity to help drive growth for our global energy storage business! We are seeking a talented Senior Product Marketing Manager to partner in the development and implementation of global marketing initiatives. This role will be pivotal in defining and refining the market positioning and messaging of our offerings, ensuring a clear and compelling articulation of value to our target customers.

Working within our ES&O team, you will guide, mentor, and support our growing marketing efforts, with timely and successful execution of strategies. You will work closely with stakeholders across the organization - from regional leaders to engineers and the product team - to reshape our messaging, create impactful content, and develop sales enablement tools that drive adoption and business growth. We are looking for a creative and energetic change-maker comfortable providing hands-on management of projects and major initiatives. Attention to detail and a highly organized personality, along with the ability to grasp and translate technical concepts, is crucial.

The location for this role will be Herndon, VA and will follow a hybrid work model. If relocation is required, we will offer relocation assistance. 

Scope of Work

• Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Wärtsilä ES&O products and services across all verticals.
• Collaborate with the product team to develop product positioning and messaging and translate technical features into customer benefits; work cross-functionally to coordinate and support marketing efforts across services, hardware, and software products.
• Work effectively and independently in high-pressure team environment to manage multiple tasks in parallel. Ability to quickly adapt to and communicate changes in program schedules and priorities.
• Establish and measure Key Performance Indicators to assess effectiveness of the marketing programs that support the portfolio.
• Create internal product education materials to align adjacent stakeholders, including internal sales enablement tools.
• Collaborate closely with the rest of the Marketing team and external resources to execute GTM campaigns and vertical-specific campaigns, including web copy, webinars, conference presentations, articles, whitepapers, and in-person events.
• Create standardized, impactful, and easily accessible ways to share customer, competitor, and market insights that will inform the marketing and company strategy.

Qualifications and Requirements

• BA/BS or international equivalent, MA/MS/MBA a plus.
• Minimum 5-10+ years’ related experience with at least 5+ years in product marketing.
• GTM development and market-entry strategy experience, particularly in Product Marketing.
• Experience working with cross-functional teams in matrixed organizations. Experience building relationships with and influencing internal and external stakeholders.
• Proven history of creating effective marketing programs.
• Ability to adapt and react to rapidly changing conditions and business requirements.
• You are an evolving communications specialist—deeply collaborative, strategic, and creative in mindset, have proven experience in communications strategy development, and have excellent written and verbal communications skills in a variety of contexts.
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a highly dynamic, complex environment.
• Flexibility to work across global time zones.
• You bring an entrepreneurial spirit with a desire for learning. You thrive in a fast-paced environment and are ready to be hands on and decisive.

Desired Characteristics and Skills

• Bilingual, trilingual, or more!
• Experience working in the energy industry highly preferred.
• Prior experience managing direct reports and/or external vendors.
• Experience with Salesforce, HubSpot, Pardot, additional automation tools a plus.

Last application date: 04/02/2025 

Why you and us:

You will be a part of a global organization with local presence and work in an exciting and dynamic working environment with highly motivated and skilled co-workers. We offer interesting and challenging work tasks, as well as personal and professional development in a great team. If you feel excited by being a part of this working environment and think your personal skills and qualities match the job requirements, we look forward to receiving your job application. At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

We are not accepting unsolicited submissions from 3rd party recruitment agencies.

Successful applicant must be authorized to work in the USA without sponsorship. We look forward to hearing from you. Qualified candidates must apply online: https://www.wartsila.com/careers

Individuals hired for positions that require on-site customer interactions and/or in-person travel may be required to be fully vaccinated against COVID-19 or other country-specific vaccinations, unless otherwise prohibited by law. Wärtsilä North America values our employees. We offer a competitive salary and comprehensive benefits package. Wärtsilä North America is an EOE/AA employer.

Effective January 2025, Wartsila companies in the USA will implement a new hybrid work model. Most employees who live within 40 miles of an office will work 2 days per week in office. This model will provide our employees the flexibility of working from home, while also providing the benefits of in-person collaboration twice a week. We will be happy to provide more information during your interview process.

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