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London, GB

Function:  Sales & Marketing
Job Category:  Sales & Marketing

Head of Demand Generation

A safer, low-carbon shipping industry is underpinned by data sharing. We at Wärtsilä Voyage are creating the digital infrastructure needed to enable high-performing maritime logistics. Through our world-leading Smart Marine portfolio, we support our customers in their efforts to ensure secure, highly energy-efficient and cost-effective marine operations. 

Wärtsilä is on a mission to enable sustainable societies with smart technology. As we change course towards a cleaner, smarter maritime future, we’re looking for top talent to join our team. Are you ready to join the Voyage?



The Head of Demand Generation will utilize a range of B2B marketing and sales initiatives that generate interest in Wartsila Voyage and will go beyond discovering prospects that already exist, they will also drive interest in people who don’t know anything about the business. They will help to define, execute, measure and refine a creative and effective marketing brand and revenue strategy for our compelling and varied product portfolio. They will own delivery of highly qualified MQL goals and revenue contribution attributed to marketing. They will lead a team of marketing professionals supporting them to achieve their goals and develop their skills to deliver high quality marketing campaigns with precision.



  • Strategy; create and execute multi-channel demand generation strategies that are aligned to persona’s / audiences and our sales objectives to support pipeline and revenue goals.
  • Campaign Management; help construct and bring to life marketing programmes, and successfully create and roll-out of highly-targeted and broad demand generation programmes that engage and advance interest across the prospect and customer lifecycle.
  • Messaging; work hand in hand with Product Marketing team to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
  • Stakeholder Management; collaborate with a variety of stakeholders - comms, sales, product and product marketing.
  • Continuous Improvement; always be strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and revenue goals.
  • Analysis; analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision making.
  • Management; lead, nurture and develop a team of marketeers.
  • Budget; be responsible for the budget and report on ROI.



  • Experience in a demand generation leadership role in the B2B enterprise space.
  • Excellent strategist and team management skills.
  • Excellent understanding of how to analyse and optimise conversion rates across the sales and marketing funnel.
  • Excellent decision-making skills in regards to allocating marketing spend.
  • Self-motivated and results driven.


At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

This is Wärtsilä

Wärtsilä Voyage transforms how vessels perform their journeys and ports manage their operations by leveraging the latest digital technologies. Using data and AI-driven software, we deliver real-time insights into operations, performance, and energy use to enhance safety, efficiency, and reliability, saving fuel and minimising emissions. Our solutions combine bridge infrastructure, cloud data services, decision support systems, and smart port solutions to enable shore-to-shore visibility. We are committed to building an end-to-end connected digital ecosystem for shipping where all vessels and ports are integrated, and all operations are safe and sustainable. 

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. We emphasise innovation in sustainable technology and services to help our customers continuously improve their environmental and economic performance. Our dedicated and passionate team of 17,000 professionals in more than 200 locations in 68 countries shape the decarbonisation transformation of our industries across the globe. In 2021, Wärtsilä’s net sales totalled EUR 4.8 billion. Wärtsilä is listed on Nasdaq Helsinki. Find out more at