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Primary Location: 

Germany - Bremen, DE

Function:  Communications & Branding
Job Category:  Other

Senior Strategic Marketing Manager - Voyage

Location – Hamburg, Germany


<span style="font-family:"Calibri",sans-serif">Who we are:

At Wärtsilä Voyage, we radically transform how vessels perform their voyage by leveraging the latest digital technologies, to deliver a step-change in safety, efficiency, reliability, and emissions reduction. And it’s pretty darn exciting… 

We’re on a mission to ensure that not only do our customers all around the globe reap the full benefits of the technology revolution, they actively contribute towards achieving a safer, more sustainable shipping future. 

Smarter ships will allow operators to more effectively control the movements of their vessels, reduce fuel consumption and lower emissions. Think ‘towards autonomy’ tech and smart voyage optimisation! With the broadest Smart Marine portfolio in the market, we are well positioned to lead the maritime industry towards becoming digitally connected across the entire value chain.

And our work embodies our values: We are accountable to have a positive impact - this is why every Voyager possesses the expertise, deep experience and powerfully bold thinking that will set the maritime industry on a new, exciting course.
We are seeking someone special to help sell our story by generating great publicity for us.

We are looking for a Senior Strategic Marketing Manager to join our Marketing team. The location for this position can be either Hamburg, Germany or Helsinki, Finland. 

The ideal candidate has an in-depth understanding of the principles of effective external communications and the innate ability tell a good story! 


In This Role, You Will Be Tasked With

  • Developing an integrated marketing strategy, customer engagement, and marketing plans in coordination with and in support of our Smart Optimisation Business Stream. 
  • Setting/managing/reporting on your marketing budget; conducting follow-up of actions and results 
  •  Helping to develop and deploy strategy -, being the single point of contact and principal conduit between marketing, business the business management, sales, and our customers  
  • Overseeing the development and deployment of all marketing activities and monitoring our presence in the market 
  •  Developing all elements of marketing content for all stakeholder & customer touchpoints 
  •  Creating /owning /driving /and reporting on launches and/ announcements of solutions as we take them to market/products to the market 
  •  Identifying and responding to market challenges issues and emerging trends relevant to the business, synthesizing information in order to develop messaging & clear communication of our value propositions 
  •  Create and deploy Bringing into play demand generation campaigns using all channels, owning the nurturing journey of opportunities together with sales teams to yield maximum opportunity. adopting demand waterfall best practices 
  •  Creating targeted CRM customer lists for use in marketing activities and leveraging our CRM data to identify opportunities to accelerate pipeline conversion, drive incremental leads, ultimately generating e growth 
  •  Supporting local media and PR activities for all Voyage related stories


<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Key requirements:

  • Minimum of 8 years marketing experience
  • B2B marketing experience
  • Strong online capabilities.
  • Strategic thinker.
  • Experience managing budgets.
  • Strong stakeholder experience both Internal and external suppliers.
  • Fluency in English is essential.

This is Wärtsilä

Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. By emphasising sustainable innovation, total efficiency and data analytics, Wärtsilä maximises the environmental and economic performance of the vessels and power plants of its customers. In 2019, Wärtsilä’s net sales totalled EUR 5.2 billion with approximately 19,000 employees. The company has operations in over 200 locations in more than 80 countries around the world. Wärtsilä is listed on Nasdaq Helsinki. Find out more at www.wartsila.com