Engagement and Product Lead

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians - put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality.

We want to transition the world towards a decarbonised and sustainable future.  By pushing the boundaries of engineering and technology, we can make it work. Together, we can create new business opportunities and more sustainable future that we can all be proud of.  Want to join the ride?

The Engagement and Product Lead will be responsible for developing and executing engagement strategies to drive awareness, demand, and adoption of our products. This role requires a deep understanding of the market, competitive landscape, and customer needs. The ideal candidate will have a strong background in product marketing, excellent communication skills, and the ability to work cross-functionally with product management, sales, and other teams.

What will you be doing
As a Engagement and Product Lead, your work will focus on these responsibilities:

• Develop and implement comprehensive engagement plans and strategies.
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Create compelling product positioning, messaging, and value propositions for the relevant market but also for creating engagement among internal stakeholders.
• Collaborate with product management to define product features, benefits, and differentiators.
• Develop and execute go-to-market plans for new product launches and updates.
• Create and manage marketing collateral, including brochures, presentations, case studies, and whitepapers together with the centralized marketing team.
• Work with the sales team to develop sales tools and training materials.
• Manage and optimize input for digital marketing campaigns, including email, social media, and online advertising.
• Analyze and report on the effectiveness of marketing campaigns and initiatives.
• Build and maintain relationships with key stakeholders, including customers, partners, other relevant parts of Wärtsilä and industry influencers.

To be successful in this role, we expect you to have:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 5+ years of experience in product marketing, preferably in maritime.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong project management skills and attention to detail.
• Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.

Why you and us
All our employees are encouraged to utilise the variety of training activities, learning solutions and self-study materials that we have to offer which supports the opportunity to further develop your talents and competencies within a very global working environment, in an ambitious and growth orientated organisation.

Contact & next steps
Please submit your application before the deadline through our Careers portal. Applications through email will not be considered. After submitting your application you’ll receive a confirmation email. 
In case of any questions, reach out to (only for questions from direct job applicants, applications through email will not be recorded or responded to):

Hyun Joo Kim
Talent Acquisition Partner
Email: hyunjoo.kim@wartsila.com

Last application date: 21/03/2025 

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities. 

This is Wärtsilä 

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 18,300 professionals, in more than 230 locations in 77 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.