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Primary Location: 

USA - Emeryville, CA, US

Function:  Sales & Marketing
Job Category:  Sales & Marketing

Marketing Specialist

Join Us

As the leading provider of energy storage software and integration services, Wärtsilä Energy Storage and Optimization’s (ES&O, formerly Greensmith Energy) mission is to make energy storage a fundamental part of a cleaner, more intelligent and distributed energy infrastructure. Wärtsilä’s energy management software platform optimizes the performance of energy storage by lowering costs and maximizing system return on investment. Wärtsilä has delivered over 800 megawatts of energy storage, powering over 80 sites globally.


Wärtsilä’s Energy Business is leading the transition towards a 100% renewable energy future. As an Energy System Integrator, we understand, design, build and serve optimal power systems for future generations. Wärtsilä’s solutions provide the needed flexibility to integrate renewables and secure power system reliability. We help our customers unlock the value of the energy transition by optimizing their energy systems and future-proofing their assets. Our offering comprises flexible power plants, energy management systems, and storage, as well as lifecycle services that ensure increased efficiency and guaranteed performance. Wärtsilä has delivered 72 GW of power plant capacity in 180 countries around the world. Find out more at www.wartsila.com and www.wartsila.com/energy/explore-solutions/energy-storage.


We want to transition the world towards a cleaner future. We are making it happen by pushing the boundaries of technology. As ES&O continues to grow, we are always on the lookout for future-oriented talent—want to join us as we scale-up?


Wärtsilä’s Energy Business is looking for a Marketing Specialist for the Energy Storage & Optimization business.


The ideal candidate will be a self-starter that can work both independently and as part of an interdisciplinary team. The candidate should thrive in a fast paced, constantly changing environment while the industry and company go through substantial growth.


Preferred location(s) for this position is Wärtsilä’s location in Emeryville, CA; Houston, TX; Herndon, VA or remote US.


Why this position is for you

As a Marketing Specialist, you will be responsible for the internal communications and event marketing activities for the ES&O team.  With ownership over all energy storage (virtual) events/webinars, you will combine digital and communications expertise to craft creative, strategic and quality global ES&O events/experiences and event strategies that advance business objectives and strengthen brand visibility and thought leadership. In addition to coordinating these experiences, you stay on top of industry trends and provide data-driven reports. You will also be the internal comms guru for ES&O, supporting all internal communications including but not limited to global Sales trainings, Strategy Studios, executive interviews, updates and regular postings to internal platforms and content dissemination. As a Communications Specialist, you will write, create and analyze, collaborating closely with regional teams and agencies. Attention to detail and a highly organized personality, along with the ability to grasp and translate technical concepts, is crucial.


Scope of Work

  • Development and implementation of ES&O’s events/webinars; design, plan, manage and execute event strategy, program management and operations, agency and vendor selection and oversight, contract negotiation, and more.
  • Accountable for all internal communication initiatives to include partnering with Sales teams for internal training programs—content, coordination and execution—internal content development and distribution, plus cross-company collaboration and alignment.
  • Measurement and optimization of events will be required on a regular and ongoing basis to drive a targeted approach (Zerokeyboard, marketing automation, integrated digital campaigns).
  • Editorial governance for internal content consistency with our brand voice, style and tone, content categorization and structure.
  • Coordination with internal/external support resources, including designers, writers, and other agency personnel.
  • Consistent alignment with ES&O Sales/Marketing on content and programs, plus product launches, to ensure integration with campaigns to drive brand visibility.
  • Oversee global ES&O events budget.


We’re looking for

  • BA/BS or international equivalent.
  • 3+ years of internal communications experience with at least 1 years’ experience in an international company and/or the energy space.
  • Minimum 2+ years leading digital event experiences—from webinars to virtual tradeshows. You understand the hottest platforms, from ON24 to Teams Live and Hopin and Socio, and can advise on the best fit.
  • You are an innovative communications specialist—deeply collaborative, strategic and creative in mindset, have proven experience in communications strategy development, and have excellent written and verbal communications skills in a variety of contexts.
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a highly dynamic, complex environment. Flexibility to work across global time zones and teams.
  • Demonstrated experience building relationships with and influencing internal and external stakeholders.
  • Strong reporting and analytical skills, data-driven event insight experience.
  • Understanding of event marketing best practices and trends.
  • Prior experience with digital integrated marketing campaigns.
  • You bring an entrepreneurial spirit with a desire for learning. You thrive in a fast-paced environment and are ready to be hands on and decisive.



  • Bilingual, trilingual, or more!
  • Experience with Salesforce, HubSpot, Pardot, additional automation tools a plus.
  • Understanding of and/or prior experience in the energy landscape, specifically energy storage and global power systems.
  • Prior digital marketing experience, especially SEO, web maintenance/development, highly desirable.
  • Prior start-up experience.



Contact person to give further information:


Interested? Please email a cover letter, including three adjectives describing you as a best fit for the Communications Specialist position, your CV, and any samples of work to:

Carolyn Neff, Content Marketing Manager, ES&O, carolyn.neff@wartsila.com.

We look forward to hearing from you!


Successful applicant must be authorized to work in the USA without sponsorship.


We look forward to hearing from you. Qualified candidates must apply online: http://www.wartsila.com/en/careers/vacancies.


<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Wärtsilä North America values our employees. We offer a competitive salary and comprehensive benefits package.   Wärtsilä North America is an EOE/AA employer. 

<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">This is Wärtsilä

<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. By emphasizing sustainable innovation, total efficiency and data analytics, Wärtsilä maximizes the environmental and economic performance of the vessels and power plants of its customers. In 2019, Wärtsilä’s net sales totaled EUR 5.2 billion with approximately 19,000 employees. The company has operations in over 200 locations in more than 80 countries around the world. Wärtsilä is listed on Nasdaq Helsinki. Find out more at <span style="font-family:"Calibri",sans-serif">www.wartsila.com


Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland