Marketing Manager

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians - put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game-changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and more sustainable future that we can all be proud of. 

We want to transition the world towards a decarbonised and sustainable future. By pushing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future-oriented talent – want to join the ride?

Join a team of passionate marketers and make an impact!

Wärtsilä Marine is seeking an experienced marketer for the position of Marketing Manager within the Marine Marketing and Communications team.

As a member of the Solutions Marketing team, you will develop and execute data-driven marketing strategies that drive awareness, demand, and adoption of our technology and services – delivering measurable business impact. You will report to the General Manager, Solutions Marketing, and collaborate with a team of curious, results-driven marketing professionals who are passionate about customer centricity.
The preferred location for this position is Helsinki or Vaasa, Finland.

Key responsibilities:

• Lead the development and execution of marketing strategies within your area of responsibility to generate demand, increase customer engagement, and support long-term growth.
• Develop and manage omnichannel marketing programs using marketing automation tools and technologies. Ensure a consistent and seamless customer experience across digital and offline channels.
• Plan and orchestrate product and solution launches, as well as other marketing initiatives. Turn technical features into clear and compelling messages that highlight customer value.
• Initiate and manage the creation of marketing content such as articles, case studies, white papers, videos, webinars, and advertisements. Collaborate with stakeholders to deliver impactful storytelling across all stages of the customer journey.
• Monitor and analyse the performance of marketing activities using data and analytics. Communicate the business impact of marketing and continuously improve based on insights.
• Stay informed about market trends in the marine industry and developments in the business. Adjust messaging and marketing value propositions to ensure relevance, differentiation, and alignment with evolving customer and business needs.
• Take ownership of the marketing budget within your area of responsibility. Allocate resources effectively to support strategic priorities, maximize impact, and maintain cost-efficiency.
• Collaborate with cross-functional teams and act as a strategic business partner to sales, product development, and other key stakeholders. Align marketing efforts with broader business goals and ensure delivery of measurable impact.

Requirements:

• A Bachelor’s or Master’s degree in Business, Marketing, or a related field
• Minimum 5 years of experience in marketing or communications, preferably in international B2B
• Proven experience of demand generation with measurable business impact
• Familiar with digital marketing tools and technologies
• Strong project management skills with a focus on quality and on-time delivery
• Proficient in content creation
• Analytical and structured, with a creative mindset
• Comfortable working with cross-functional teams and technical experts
• Fluent in English, with excellent communication skills
• Curious, collaborative, and eager to learn

What we offer:

• An inspiring and passionate team of marketing professionals to collaborate with
• Possibilities to directly influence customer engagement and business growth in a global marine industry
• Professional development and continuous learning through challenging projects
• Flexible working models that support work-life balance
• The opportunity to join Wärtsilä and help navigate the maritime industry towards a cleaner, smarter, and more sustainable future.

Why you and us?
 
You are valuated – as your true self. At Wärtsilä YOU matter. We value diversity and are committed to supporting an inclusive work community.
Your growth is supported. We believe in continuous learning and teamwork. Wärtsilian community has your back when it comes to development opportunities, so you can develop beyond your potential.
You get to make a difference. Innovation and sustainability are important to us. Every day, we - Wärtsilians - put our hearts and minds into enabling sustainable societies through innovation in technology and services into reality.
 
Contact & next steps:  
 
Please submit your application by 06.01.2026 through our Careers portal. Applications submitted via email will not be considered. After submitting your application, you will receive a confirmation email.
In case you have any questions, please don't hesitate to contact:

Sanni Luomansuu
General Manager, Marketing Campaign
+358 40 0183654

The hiring manager is available during the following slots. Please try to contact her during the given time slots. 

Friday 12.12.2025 between 14-15 UTC +2

Friday 19.12.2025 between 10-11 UTC +2

Monday 29.12.2025 between 11-12 UTC +2

Friday 02.10.2026 between 13-14 UTC +2

Last application date: 06/01/2026 

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities. 

Please note that according to Wärtsilä policy, voluntary consent for a security check may be required from candidates being considered for this position, depending on the applicable country. All new Wärtsilä employees in Finland will attend occupational health checks, including drug tests/screenings where applicable. When a person is located outside of Finland, the country legislation is followed.

This is Wärtsilä 

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 18,300 professionals, in more than 230 locations in 77 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.