Market Development Manager, Latam & Caribbean

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians - put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game-changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and more sustainable future that we can all be proud of. 

We want to transition the world towards a decarbonised and sustainable future. By pushing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future-oriented talent – want to join the ride?

Wärtsilä Energy Business in brief 

Wärtsilä Energy Business is leading the transition towards a 100% renewable energy future. As Energy System Integrator, we understand, design, build and serve optimal power systems for future generations. Our offering includes ultra-flexible internal combustion engine-based power plants, hybrid power plants, energy storage & integration solutions, as well as gas to power systems.

Wärtsilä Energy Business is looking for a Manager, Market Development – Latam & Caribbean

The preferred location for this position is in Chile, Argentina, Panama, Mexico & Colombia. You will report to the General Manager, Market Development, Latam & Caribbean Region and are open to travel within the region 25 to 40% of your time, possible other regions such as US or Finland.

If the successful candidate resides within a company-defined commuting distance from a designated office location, the position will follow a hybrid work model.

What will you be doing?

Market development is a key function in originating new opportunities and implementing the Energy Business Strategy in the AMER area. It creates a market and originates opportunities for our flexibility value proposition/ technology in selected key focus countries through: (i) market understanding & modelling, (ii) stakeholder influencing, (iii) advocating for policy changes, (iv) defining value propositions, (v) influencing and changing IRP’s/PDP’s/tenders.

You will be responsible for leading the market development activities in selected countries in the Latam & Caribbean area to generate future growth by opening new markets for our technology and services. This is done by influencing key decision makers of stakeholders and potential customers to change their long-term resource plans and strategies to enable high penetration of renewables and flexibility in their power systems.

• Drive Latam growth by originating new business opportunities determine prospects for opening other new markets for Wartsila's flexible generation.

• Develop and execute the market development strategy and action plans for selected countries in the LATAM & Caribbean Area  area for thermal balancing and base load solutions.

• Manage the making of market-specific power system analyses, meaningful power generation investment scenarios, market level value propositions, and business proposals to target customers.

• Identify and prioritize key decision makers from customers and stakeholders in selected target countries.

• You will continuously interact with a wide range of external stakeholders from policy makers and research institutes to key power industry companies. Lead stakeholder influencing actions to change their investment strategy in close co-operation with other Energy Business functions/areas. 

• Drive change in long-term strategy and short-term tendering requirements of utilities in key markets

• Develop internal relationships to leverage the team output (Business Development, Area Sales, etc.), coordinate and synchronize activities with the Latam & Caribbean sales organizations.

• Identify, prioritise and interact with key external stakeholders and decision-makers from utilities, policymakers, consultants, and financiers in selected target countries. Develop a strong on-the-ground network for your focal areas and target countries.

As an ideal candidate you would have

• A Master’s degree in Energy, Business Management, or a related field is preferred; equivalent professional experience will also be considered.

• Minimum of five years of experience in the power or energy industry.

• Comprehensive understanding of the energy sector, power generation structures and electricity market design 

• Understanding of power system and electricity market modelling, and value proposition development 

• Excellent communication, influencing and public speaking skills.

• Demonstrated capability to present complex topics in a plain language.

• Entrepreneurial attitude, goal oriented with skills to develop solutions for the clients 

• Multicultural sensitivity, ability to build relations and work in multi-cultural teams 

• Strategic forward thinker, positive mind-set and proactive way of working. 

• Persuasive and Value Based Selling competence

• Excellent command in spoken and written English.

• Full professional fluency in Spanish is required.

• Willingness and ability to travel internationally up to 40% of the time.  

Why you and us

We offer you both inspiring and challenging work tasks and an opportunity for personal and professional development in a great and experienced team. Our team values a growth mindset, stretch goals, initiative and a bias to action. 

We believe in empowerment, ownership and taking responsibility for our work. We support each other's growth, and co-creation is the true basis of our innovation. We dare to see opportunities and take the initiative.

We are authentic and honest, and we strongly believe that you can accomplish so much more by being your own true self. We don't always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you. Are you eager to be part of this ambition?

Last application date: 31/10/2025 

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities. 

Please note that according to Wärtsilä policy, voluntary consent for a security check may be required from candidates being considered for this position, depending on the applicable country.

This is Wärtsilä 

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 18,300 professionals, in more than 230 locations in 77 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.